Sina Finance: Escape from Tik Tok 2021: Users gradually become addicted and fall into the black hole of time. Rollins, A.K.: Chinese shadow puppetry’s changing apprentice system: questions of continuance and a survey of remaining shadow puppetry practitioners in mainland China, 2008–2013. Omar, B., Wang, D.Q.: Watch, share or create: the influence of personality traits and user motivation on Tik Tok mobile video usage. Nicholas, N.: Chinese shadows: The amazing world of shadow puppetry in rural Northwest China. Lu, X., Lu, Z., Liu, C.: Exploring TikTok use and non-use practices and experiences in China. (ed.) The Routledge Encyclopedia of Traditional Chinese Culture, pp. In: Proceedings of the 2011 International Conference on the Internet Technology and Applications, Wuhan, China, 16–18 August 2011, pp. Gao, S.Z.: On the digital development of the Chinese shadow play art. Accessed 19 Sept 2021Ĭhina News: Tik Tok Intangible Cultural Heritage Big Data: Multiple inheritors earn one million a year and intangible cultural heritage videos have been “liked” over 6.4 billion times. (in Chinese)Ĭhina Daily: To double the order of inheritors, Tik Tok launched the ‘Intangible Cultural Heritage Partner’ Scheme (2019). In the hope that this research could contribute to the revitalizing and sustaining the continuity of this ancient Chinese folk art. The findings from this research offer optimization strategies for disseminating shadow puppetry via Tik Tok, which fills up the existing research gaps. This research analysed: 1) the features of shadow puppetry short video creators 2) the characteristics of popular shadow puppetry short videos 3) the plight of shadow puppetry dissemination via Tik Tok. Through data analysis, this research gains a better understanding of user behaviour and engagement about shadow puppetry. Motivated by the potential of Tik Tok as an effective media for the dissemination of shadow puppetry, this research used the data mining method to collect the 47 shadow puppetry creators’ public data on Tik Tok and selected highly ranked 60 videos tagged with “shadow puppetry” as research samples. As the most downloaded short video mobile application (APP) in China, Tik Tok provides traditional culture an opportunity to re-express in a young and fashionable way. The loss of audiences and inheritors makes this ancient art fall into a problematic inheritance and development situation. The carving and performance skills of shadow puppetry are time-consuming and laborious, fewer young apprentices are willing to learn it. However, due to the influence of popular culture and western art forms, shadow puppetry cannot meet modern audiences’ aesthetic and entertainment needs anymore. Shadow puppetry (Piyingxi), the artistic form of “shadow” and “light”, has more than two thousand years of history in China.
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